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Experience Is Everything!
If you want to be remembered, then you have to interact with people in a way that they find hard to forget. That is the power of LiveXperience™ Imagine the following...
- Walking into a heavily branded cinema foyer, you are approached by a brand activator who shoots your picture and informs you that you could win a prize. You supply your details for feedback purposes and walk into the movie.
- As the advertising reel starts to roll, an ad that reinforces the message you just heard in the foyer fills the screen
- Then your face appears on screen and you’re asked to collect your prize at the front of the theatre. You take a bow. You and the audience are completely amazed and share the story with all your friends
- LiveXperience™ utilises digital cinema output, made possible through
the live transmission of data through Satellite feeds to cinemas around
the country. A number of digital technologies enable this concept:
- Digital cellular imaging
- 3G/ HSDPA
- Digital content play-out
- Satellite technology
- LiveXperience™ works in all digital cinemas across the country
- Technical capabilities of LiveXperience™
- E-mail capabilities
- MMS capabilities
- 3G Capabilities
- Synergistic activities can be added
- Bluetooth printers
- Picture frames/walls
- MMS/e-mail to a friend
‘Brands are about seduction. Just as in personal relations, the best companies use all five sensual dimensions - touch, taste, smell, sight, and sound – to woo you. If they make a personal connection, it leads to impulsive acts of devotion.’ Martin Lindstrom, BrandSense.
LiveXperience™ was designed with one key concept in mind, that is to provide cinema goers with a unique cinema experience, while engaging in one of the most relaxing environments possible.
What Classifies As An Effective Communication Tool With Your Target Market?
‘Marketers have become masters of using sight and sound in developing their brands, but in a crowded marketplace where communications are often lost amidst the noise, it is those brands that connect with consumers in a deeper, more emotional way, that will win out.’
Chartered Institute of Marketing Report.
Why Should You Consider Embarking On A LiveXperienceTM Campaign?
- LiveXperience™ is about tantalising all the senses, making direct contact with your customers and leaving them with a memorable impression.
- It is an opportunity to educate and get people to try your product in a fun, non-pressurised environment.
- A cost effective experiential vehicle, reaching the masses whilst touching the individual.
- An opportunity to enhance the noting factor of your commercial and break through the clutter.
- Word of mouth potential is high, further enhancing your campaign performance.
- An opportunity to collect a database of names for follow-up contact and viral campaigns.
- LiveXperience™ campaigns are completely measurable and traceable.
- Immediate.
- Captures the moment.
- Offers a moment of fame to participating individuals.
- Customised innovative and effective branding opportunities per campaign.
- LiveXperience™ allows the entire audience to be a part of the individual’s experience. Thus maximising reach and impact.
- Prizes are handed out in cinema, whilst the give-away commercial plays
- Audience barometer/product barometer.
- Established procedures and networks of cinema relationships nationally to ensure perfect roll-out for clients.
- Target market completely client defined.
- Can be further enhanced through a follow-up viral campaign.
- Complete pre and post campaign analysis with audited figures presented by Yellow Crossing.
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