Yellow Crossing has teamed with up with Colgate, Mortimer Harvey and FTV to promote the Colgate Max Fresh & Plax range. The aim is to create an experience that targets upmarket Colgate consumers in socially confident environments around the country. The overall experience must generate brand awareness, demonstrate unique brand attributes, encourage participation and ultimately entice consumers to purchase the product. In store, consumers will find a unique FTV neck tag on Colgate Max Fresh & Plax ranges with 5FM’s DJ Fresh also encouraging participation. Look out for our gorgeous brand ambassadors in FTV’s at the beginning of November and stand a chance of winning a trip to Europe on the FTV Yacht.
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