The Coca-Cola ‘On-the-Go’ campaign implemented in the Western Cape and Port Elizabeth was a huge success. The experience took place in Universities, at taxi ranks, train stations, intersections, malls and beaches. The campaign required consumers to MMS their coolest ‘on the move’ pics. These pics were posted on the LiveXperience™ website where you could vote for your favourite pic, send your pic to your friends and also download cool Coca-Cola content. In total the LiveXperience™ website received a significant number of hits. The response was particularly noted in the overwhelming number of votes received, total of approximately 26 000. The LiveXperience™ web platform has a fully integrated MMS engine, making it a unique platform in the South African market, and a proven success in the Coca-Cola campaign. The objective is to use this web platform as a skin able offering to various clients going forward.
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