| Yellow Crossing believes in taking the road less travelled. After all, the journey can sometimes be more exciting than the destination. We are intrigued by every aspect of experiential marketing, and absolutely love what we do.
At Yellow Crossing the consumer and the client experience the journey together. We are obsessed with quality and measuring results. In an industry where advertising results are sometimes difficult to measure we literally go the extra mile to ensure the experience is totally measurable. |
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Experiences are varied and delivered in various environments depending on the objectives of the project, including malls, cinemas, beaches, campuses, airports, traffic intersections, taxi ranks and any other prerequisite locale.
Many of the experiences created involve some form of digital technology. We understand the benefits that mobile, Internet and other digital technologies deliver, and when required use these to optimise the journey for the consumer.
It is imperative that with every project, consumers are touched with an indelible memory. Imagine going to a concert - the stage, the show, the lights, the music, the atmosphere, the smells, the message; all contribute to something you won’t easily forget.
The experiences crafted by Yellow Crossing take on many forms from customised theatrical productions, roadshows, countrywide blitz campaigns to very personalised cinema and mall interactives using Yellow Crossing’s unique products LiveXperience™ and LiveXCard™.
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Core Principles
Yellow Crossing Approach Brand Experience Portfolio |
Proud supporters of Lambano Sanctuary
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